The Anatomy of a
$128 Legging
Where does your money go? We broke down the BOM (Bill of Materials) of a premium Tier-1 yoga pant.
01
Cost Structure
Fabric (Nylon 66 + Lycra)
$6.50 (5%)
Labor & Factory Profit
$8.50 (6.6%)
Duty & Transport
$4.00 (3.1%)
Brand Markup (Marketing + Profit)
$109.00 (85%)
*Based on average FOB China vs. MSRP US data.
Standard Poly Sublimation
$4.20/yd
Low Risk, High Speed
PREMIUM
forall Acid Nylon 66
$6.80/yd
The "Naked Sensation" Cost
The Insight
"Brands spend 85% of the price on marketing, but cut corners on the $2.60 difference between 'Plastic Feel' and 'Luxury Touch'. Smart brands know: The fabric is the only thing the customer actually feels."
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